For Vera Bradley’s Back-to-School campaign, I designed a range of assets across paid media, email marketing, and direct mail, ensuring brand consistency throughout the entire launch. Collaborating closely with the creative director, I adapted the campaign’s visual identity across platforms while incorporating playful, school-inspired elements like stickers drawn from our patterns, grid paper textures, and vibrant highlights. This project demonstrates my ability to execute cohesive, multi-channel campaigns that balance creativity with strategic branding.